I built this because I was drowning.
I built the assembly line once. I am building it again.
If you are just looking me up
Here is exactly what I am doing, in plain words.
My name is Adam LaBare and I live and work in Northeast Florida. I build small pieces of software for business owners and for regular people, so that a job that eats hours every week stops eating them.
I built the first one for myself, because I was drowning. It runs my company today, including the parts that go wrong. That is the whole reason anybody should believe I know where these things break.
There are four ways to work with me. You can pick up something I have already built and run with it, and Wovely is live right now. I can build you one for your exact job. You can get one built by commissioning it, by partnering on it fifty fifty, or by paying it over time. Or you can learn to build it yourself, free every week and in paid training every other week.
Every month I take on two commissioned builds and one partnership. The partnership is filled by nomination, and you cannot nominate yourself, so somebody has to put you up.
If you just want to know what your problem would cost, tell me the job and I will send you a written quote inside 48 hours. It is free, and it is yours to keep whether or not you ever hire me.
I go live on YouTube on Fridays at 12 PM Eastern and do this in front of whoever shows up, including the parts that fail. If you would rather talk to a person, the number is (904) 478-0440 and it reaches me.
The October board
OCTOBER
Rows one and two are commissioned builds. One operator builds them, which is the whole reason there are two.
Row three is a partnership, and it is filled by nomination. Shared investment, and you cannot nominate yourself. Somebody else has to put you up.
Everybody who sends an idea gets a free written quote back inside 48 hours, whether or not the board has room. What it would be, how long it takes, and a fixed price. Yours to keep either way.
Live on YouTube Fridays at 12 PM Eastern, where the picks get made. Follow @2ndbrainway · (904) 478-0440
Prologue · the first assembly line
Before Web.com was Web.com, it was Website Pros.
There were about ten of us when I joined, and my job was to figure out how to build websites better, faster and stronger. What I ended up building was an assembly line: a repeatable production system for web development. It turned a small design team into a 120 person operation and helped carry the company into what became Web.com.
More than twenty years later I am building the assembly line again, for a different technology. Same instinct, same method, new machine. This time it is AI systems, and this time it is pointed at small businesses.
The line was not the start of it. In 1996 I was a professional trainer at Prudential Healthcare, running eight week courses for rooms of adults using a system they did not choose, and the only measure that counted was whether they could still use it on Monday without me standing there. That is the same test I price work with now. Later my employer sponsored me into Vistage, a room of owners who have heard every pitch, and when the budget was pulled I was asked to rebuild the whole programme in house. So I lined up the speakers, spoke, and ran the workshops myself.
Hand me something that only works when an expensive institution is standing behind it and I will rebuild it so it works when they are not. Corporate training, web development, an executive peer programme, and now AI. More than twenty years running the machine, thirty in the room, and the job has not changed once. Only the tools did.
SAME INSTINCT. SAME METHOD. NEW MACHINE.
The second one started the same way the first one did: with a problem too big to carry by hand.
Wovely was too big for one person. Too many hard problems, all at once, all at night, with a full day job on top. So I built something to carry it. That thing became the second brain, and it was never a side project. It was the only way the app got finished.
Then my wife lost her evenings to a month-end routine. Collecting, reconciling, retyping, every month, forever. Watching someone you love drown in work a machine should be doing changes what you build and why.
If it works in my own house, it works in yours. Same machinery for the shop owner, the pilot with a side business, the parent holding a household together. That is the whole company. Technology built locally and handed to you working.
Her problem forced me to solve problems in a way I never thought possible.
Follow the build as it happens: LinkedIn is live today, YouTube is live as @2ndbrainway, and TikTok running as @2ndbrainway. Every channel in the ticker up top lights up as it opens. The lab keeps running at wovely.app.
The originals.
Every photo on this site is real: one operator, one county, no stock. Tap or hover to pause.
The path
- 01 · See one builtFree, Fridays at 12:00 PM ET
- 02 · Bring one taskThe One Task workshop, $500, 13 seats
- 03 · Get one builtA build call, free. One job, $0 to $3,500
- 04 · Keep it runningThe care plan, $200 a month
One path, four rungs, cheapest first on purpose. Start with See one built.
Save a free seat See the whole ladder with prices →