Writing
Notes from the folding table.
Long-form on how the work actually gets done, who it is for, and what keeps going wrong for people who deserve better. No newsletter gate. Read it and go. Free to quote with attribution, and there is a press page for reporters.
Somebody has to put you up
One build a month goes out as a partnership, and the only way into it is for another person to name you. That rule is not a gimmick. It is there because the people who need this most are the last ones to ask for it.
Fifteen lanes of traffic
For the person who works for an owner who will not hear the word capacity. What that seat costs you, and what I did about it when I was the one in the lanes.
What a quote is actually for
Most owners never find out what their problem would cost to fix, because getting a number means starting a sales process. What belongs in a real quote, and how to describe a job so it can be priced.
We don't talk about the Moose
Four years ago my son asked me about a moose and I told him he would find out when he turned eighteen. Chasing that promise is how I ended up rebuilding the way I work.
The seven percent
Nearly half of small employers already use this technology. Seven percent have finished putting it to work. The distance between those two numbers is the whole job, and buying better software does not close it.
Nobody has any hands
A shop with four trucks does not have a technology problem. It has one person doing eleven jobs, and nearly everything sold to that person assumes somebody has a spare afternoon to run it.
The idea you have been carrying for nine years
It is not a discipline problem. The distance between having an idea and shipping it is made of ten thousand small boring steps, and a mind built for leaps is badly built for sequences.
More on the way. The fastest way to get the material is to take a seat on Thursday.
The path
- 01 · See one builtSolutions with AI, free · FRI 12:00 PM ET
- 02 · Bring one taskThe One Task workshop, $500, 13 seats
- 03 · Get one builtA build call, free. One job, $0 to $3,500
- 04 · Keep it runningThe care plan, $200 a month
One path, four rungs, cheapest first on purpose. Start with See one built.
Save a free seat See the whole ladder with prices →