WHAT'S
ON

Ponte Vedra · Jacksonville · St. Augustine

Give your people
superpowers.

The quotes nobody wrote. The follow-ups nobody made. The same five questions every week.
I build the system that handles them, then I train your person to run it without me.

Come to a free session or just call me · (904) 478-0440

The 2ndBrain Way Interactive Workshop, Fridays at 12:00 PM ET. Free, no card, nothing to install. You leave with the thing we built.

At the free one you watch somebody's problem get solved. At the paid one it is yours. The One Task workshop is just under three hours, 13 seats, Thursday, September 10 at 12:00 PM ET, noon Eastern · $500.

Three ways to pay

Pick the one that fits how you like to work.

They all end the same way: the job stops landing on your desk, and somebody on your side can run the thing without me.

Watch one get solved. Free. Friday, 12:00 PM. Somebody brings a real job and it gets handled live, including the part where it breaks. Costs nothing and there is no card. Start here if you want to see it before you believe it.
Learn it and run it yourself Just under three hours, thirteen seats, $500. You bring one workflow you want built and leave able to run it without me, with the hours it gives back. Start here if you would rather own the skill than hire it.
Have it built for you One job taken off your people for good, or the whole engine. Scoped and quoted in writing before anything is owed, handed to a named person on your side, then broken in front of them on purpose. Start here if you already know what is eating the week.

I also speak, and I train teams on their own real work rather than on a slide deck. If that is what you need, text me and say so.

ON THE BENCH RIGHT NOW

Watch me do it before you pay me anything.

I work one real problem at a time, in the open. You see the problem, the dead ends, and the thing that finally worked. When it is solved I hand over the prompt, free.

You already know which one it is.

The quote that took four daysBecause it lives in your head and you were on a roof.
The invoice nobody sentNot because it was hard. Because nobody owned it.
The same question, againAnswered forty times, written down zero times.
The person who cannot startWaiting on you for a thing only you know.

None of these are technology problems. They are all the same problem: something important only exists inside one person. That is the thing I move out.

Three steps, and the third is the one that matters.

  1. I learn the actual problemNot the one on the website. The bottleneck that lands back on your desk every week.
  2. I build for that problemSpecific to your shop, your words, your way of working. Not a template with your logo on it.
  3. I put it in a named person's hands, then break it in front of themSo they know where it fails before it fails on them. I am not finished when it works. I am finished when they can run it without me.

Most people I meet were burned by someone who demoed, handed over logins, and left. That is the competitor. Not another firm.

I have built this machine once before.

Before Web.com was Web.com it was Website Pros, and there were about ten of us. I built the assembly line for web development that helped carry it to a 120 person operation. It took a thousand people to run that machine.

It takes one to run the one I am building now. More than twenty years running the machine, thirty in the room. I started as a corporate trainer teaching adults to use systems they did not choose, and the job has not changed. Only the tools did.

The whole story →

Start free. Today. Without me.

Six prompts I actually use with clients. No email, no catch, nothing to sign up for.

Take the prompts

Custom software in St. Johns County, in plain words.

Who. 2ndBrain is Adam LaBare, founder of Wovely, LLC, a Florida company registered 30 March 2026, based in Saint Johns. His story.

Where. Builds are local to St. Johns County: Ponte Vedra Beach, Nocatee, Jacksonville, Jacksonville Beach and St. Augustine. He drives to you. Sessions and workshops are online. (904) 478-0440.

What. Custom software and automation for one small business at a time, built for the one job nobody can hand off, then handed to a named person on your side who can run it without him. The four moves: adopt, build, break, fix together.

Price. One job, gone for good, is $0 to $3,500. The whole pile is $14,000 to $21,000, one fixed total in writing first. Keeping it running is $200 a month. Every price on one page.

How to start. Watch one get built at the free session, Fridays at 12 PM Eastern, no card. Or name the one job and get a written quote back inside 48 hours, free.

Proof. The delivery log is every build handed over, and the field report is a dated build log pulled from version control.

Straight answers.

What does this actually cost?

The Friday session is free. Workshops are $500 a seat, 13 seats. One job, gone for good, is $0 to $3,500, and most businesses hand over four to six, the whole pile, which is $14,000 to $21,000, quoted as one fixed total in writing before anything begins. Half at signing, financing available. The Vault, which is the recipes, is $24 a month.

Do I need to know anything about technology?

No. If you did, you would not need me. The whole product is that somebody on your team ends up able to run it, and that person is usually not technical either.

What if it breaks after you leave?

I break it in front of you on purpose before I go, so you have already seen it fail and know what to do. And my cell number is on this page.

Are you local?

Saint Johns. I can drive to you. That is not a marketing line, it is why Northeast Florida gets picked first.

Come see it work.

Friday, 12:00 PM Eastern. Free, live, and I solve a real problem somebody brings. Bring the job you are tired of doing and you may leave with it handled.

Rather talk? Text me. (904) 478-0440. So local I may text you right back.

The path

  1. 01 · See one builtFree, Fridays at 12:00 PM ET
  2. 02 · Bring one taskThe One Task workshop, $500, 13 seats
  3. 03 · Get one builtA build call, free. One job, $0 to $3,500
  4. 04 · Keep it runningThe care plan, $200 a month

One path, four rungs, cheapest first on purpose. Start with See one built.

Save a free seat See the whole ladder with prices →