Press
Press and media
Everything here is ready to use. Bios in three lengths, photographs, the figures I quote and where they come from, and a phone number that reaches me rather than a form.
Who this is
Adam LaBare, Founder, 2ndBrain. He builds small pieces of custom software for small companies, hands each one to a named employee, and stays until that person can run it without him. He runs a standing free live build session online, Fridays at 12:00 PM ET, first aired 27 August 2026, where somebody brings a real task and it gets built while they watch.
2ndBrain is a registered trade name of Wovely, LLC, in Northeast Florida.
Bios
Short, 50 words
Adam LaBare built the assembly line that turned a ten person shop into Web.com. More than twenty years later he is building it again for AI, pointed at small businesses. He runs 2ndBrain in Saint Johns, Florida, where he builds custom internal software for small companies. In his sessions he does not present. He builds, live.
Medium, 100 words
Adam LaBare built the assembly line that turned a ten person shop into Web.com. More than twenty years later he is building it again for AI, pointed at small businesses.
He spent more than twenty years running marketing, ecommerce and operations at Web.com, PCCA, Event Decor Direct, Versea Health and Savannah Bee Company, and he was a member of a Vistage peer advisory board in Texas, so he has sat in the chairs he now speaks to.
Through 2ndBrain he builds custom internal software for small businesses and teaches their people to run it. His sessions are live builds. The room brings the problem. He builds it in front of them.
Long, 250 words
Before Web.com was Web.com, it was Website Pros. There were about ten people when Adam LaBare joined, and his job was to figure out how to build websites better and faster. What he built was an assembly line: a repeatable production system for web development. It turned a small design team into a 120 person operation and helped carry the company into what became Web.com.
More than twenty years later he is building the assembly line again, for a different technology, pointed at a different size of company. Same instinct, same method, new machine.
In between, more than twenty years running marketing, ecommerce and operations: Web.com, PCCA, Event Decor Direct, Versea Health, Savannah Bee Company. Before all of it he was a corporate trainer, running eight week courses for adults who did not want to be in the room, which is the part that explains the rest.
Through 2ndBrain, based in Saint Johns, he builds custom internal software for small businesses and hands it to the person who has to use it. The handover is the part he cares about. When a system is finished he breaks it on purpose in front of its new owner, so they meet the failure standing next to the person who built it rather than alone on a Friday afternoon.
He built the first version of this for himself, to work around his own attention, and it filled in the gaps in a way that made the rest of it obvious. That is still the reason the practice exists.
Photographs
Current working photographs, already in use on this site. Higher-resolution files and additional frames are available on request, same day. Nothing here is generated.
What he can speak to
- Why small businesses buy this technology and then do not use it. The federal numbers below, and what the shops look like from the inside.
- The handover. Why a system that works is not a system that is finished, and what it takes to leave one behind that survives the builder.
- Northeast Florida specifically. What owners in St. Johns and Duval are actually asking for, and where the local conversation about readiness misses the four-truck company.
- Building live, including the failures. He will build a real thing on camera, from a task the newsroom picks, and break it on purpose so viewers see where it fails.
- Attention, and building around it. He built the first version of this for his own brain. He is careful to describe a working pattern rather than a diagnosis, because he is not qualified to give one.
Figures he quotes, and where they come from
Every number below can be checked in about a minute. If a figure is not on this page, he does not have papers for it and will say so rather than estimate.
Forty-six percent of small employer firms report that the business or its employees currently use AI. Among those that use it, seven percent have fully integrated it.
Federal Reserve Banks, 2026 Report on Employer Firms: Findings from the 2025 Small Business Credit Survey, published March 3, 2026. Fielded September 3 to November 14, 2025; 6,525 responses from firms with 1 to 499 employees. fedsmallbusiness.org. Verified August 27, 2026.
Small business owners who want to adopt name four barriers: the time and capacity to train staff, knowledge of how to implement, the cost of the right tools, and policy or regulatory limits. Two of the four are training and implementation.
Federal Reserve Bank of San Francisco, Sanchez-Moyano, Holmes and Simms, AI Adoption Among Small Businesses: Qualitative Insights from the Small Business Credit Survey, published July 15, 2026. frbsf.org. Verified September 15, 2026.
How the track record should be described
Stated precisely, because getting this wrong in print helps nobody. One paid client engagement to date: a Northeast Florida field services company running several crews, crew scheduling and dispatch, a five-figure fixed quote from the standard build ladder, quoted in writing before anything was owed, paid in full in one payment on July 27, 2026. Exact client payment figures are not published.
Everything else in the systems catalog is machinery Adam runs inside his own business, which is how he knows it works. It is described that way and never presented as customer proof.
Writing
Long-form pieces under his own byline, free to quote with attribution: the writing index. If you have an editorial calendar, send it and he will pitch against it rather than guess.
For reporters and producers
Call. Do not fill in a form.
(904) 478-0440, or adam@2ndbrainconsulting.com. If you are on a deadline, say so in the first line and he will answer that day.
Email AdamIf you are just looking me up
Here is exactly what I am doing, in plain words.
My name is Adam LaBare and I live and work in Northeast Florida. I build small pieces of software for business owners and for regular people, so that a job that eats hours every week stops eating them.
I built the first one for myself, because I was drowning. It runs my company today, including the parts that go wrong. That is the whole reason anybody should believe I know where these things break.
There are four ways to work with me. You can pick up something I have already built and run with it, and Wovely is live right now. I can build you one for your exact job. You can get one built by commissioning it, by partnering on it fifty fifty, or by paying it over time. Or you can learn to build it yourself, free every week and in paid training every other week.
Every month I take on two commissioned builds and one partnership. The partnership is filled by nomination, and you cannot nominate yourself, so somebody has to put you up.
If you just want to know what your problem would cost, tell me the job and I will send you a written quote inside 48 hours. It is free, and it is yours to keep whether or not you ever hire me.
I go live on YouTube on Fridays at 12 PM Eastern and do this in front of whoever shows up, including the parts that fail. If you would rather talk to a person, the number is (904) 478-0440 and it reaches me.
The October board
OCTOBER
Rows one and two are commissioned builds. One operator builds them, which is the whole reason there are two.
Row three is a partnership, and it is filled by nomination. Shared investment, and you cannot nominate yourself. Somebody else has to put you up.
Everybody who sends an idea gets a free written quote back inside 48 hours, whether or not the board has room. What it would be, how long it takes, and a fixed price. Yours to keep either way.
Live on YouTube Fridays at 12 PM Eastern, where the picks get made. Follow @2ndbrainway · (904) 478-0440
The path
- 01 · See one builtFree, Fridays at 12:00 PM ET
- 02 · Bring one taskThe One Task workshop, $500, 13 seats
- 03 · Get one builtA build call, free. One job, $0 to $3,500
- 04 · Keep it runningThe care plan, $200 a month
One path, four rungs, cheapest first on purpose. Start with See one built.
Save a free seat See the whole ladder with prices →