The tool is not the deliverable. You using it is.
You name the task that is eating your week. We build the system that does it, in front of you, while you watch. Then I hand it over and break it on purpose, so you see where it fails before it fails on you.
You leave able to run it without me. That is the whole product.
If you have done this before and it did not take
Somebody sold you a platform. The demo was beautiful. They handed over logins and left. Ninety days later nobody was using it, and the conclusion you drew was that this stuff does not work for a business like yours.
That conclusion is the thing I am actually up against. Not another vendor. So the question here is not whether it works. It is whether you are going to be left holding something you do not understand. You are not, and the format is built so you can check that rather than take my word for it.
THESE ARE THE FORMAT, NOT AN AVERAGE.
160 = 20 + 20 + 90 + 30, the run of the room below.
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CHECKED BY HAND AGAINST THE LIVE CHECKOUT LINK 2026-08-11.
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The One Task
Half a day, live and online. You bring one task. The room picks which one gets built, out loud, with the reasoning visible. Then it gets built.
Why it is $350 and not $595. The first three of these are priced down in exchange for permission to record the room and to quote what you say afterward. I need the footage more than I need the margin right now, and I would rather tell you that than pretend it is a sale. It goes to $595 once I have it.
Two ground rules I will not move on. Nothing sensitive goes on the shared screen, so we scope the candidate task before we start. And somebody in the room has to be able to answer how the work really happens, not how it is supposed to happen.
IS YOUR TASK A CANDIDATE?- You can say it in one sentence. “Every Tuesday I retype the schedule into three places.” That is a candidate. “Modernise the business” is not, and it will eat the ninety minutes without leaving anything behind.
- It comes back on a schedule. Weekly beats quarterly. You will feel a weekly task go away before the recording is a week old, and that is what makes it stick.
- Somebody in the room knows how it really runs. Not how the manual says it runs. If that person is not you, bring them and take two seats.
None of the three? Then do not buy a seat yet. Come to the free Thursday and watch somebody else's task get built. The right candidate usually turns up while you are watching somebody else's. The free one is here.
What changed, and what it still cannot do
Twenty minutes of plain speech. The limits get named first, before anybody spends money on the wrong idea.
Candidate tasks on the table
Everyone says theirs out loud. The room picks the one that gets built, and I say why, so the choice is not a black box.
It gets built
Ninety minutes, real work, one shared screen. Including the parts that do not work on the first try, which are the parts worth watching.
Handover, then I break it
You drive it before you leave. Then I break it on purpose so you meet the failure with me in the room instead of alone on a Tuesday.
- The working thing. Running, on your side of the wall, not a screenshot of mine.
- The recording of it being built. Every decision and every dead end, so you can rebuild it a second time without me.
- The list of where it breaks. Written down during the handover, in your words, not mine.
- Nine other people's tasks. Watching somebody else's problem get solved is where most of the ideas come from.
Not notes. Not a framework. Not a follow-up deck.
The free version is real, and it is genuinely enough for some people
Every Thursday at noon Eastern I do the same thing for nothing. Somebody's real task gets solved live in front of whoever shows up. If you are not sure this works, go and watch that first. I would rather you spent eight free Thursdays with me than $350 you were not ready to spend.
- The Thursday session. Weekly, noon Eastern, one real task solved live. Bring yours and it might be the one.
- The prompts I actually use. No email required, nothing gated.
- My cell number. Text me the task. I answer.
$0
Costs you a Thursday lunch hour.
- Your task is on the table. One of ten, not one of a hundred. On Thursdays it is somebody else's task and you are watching.
- Ninety uninterrupted minutes of building. The free hour cannot go that deep and I stop it when it tries.
- The handover, and the breaking. The part that decides whether you still use it in ninety days. There is no time for it in a free hour.
- The recording is yours to keep.
$350
Per seat, 10 seats, one date at a time.
The honest read: if your task is small and clear, the free Thursday probably does it. The half day earns its money when the task is tangled, when it touches your real data, or when you need somebody else on your team to watch it happen so it survives you being busy.
Who this is wrong for
I would rather lose the seat than have you sit in the room realising you bought the wrong thing.
You want a plan, not a build
Nothing here produces a strategy document or a deck for your board. If that is what you need, a private session is the right size and it is $297.
Nobody in the room knows how the work really happens
Not how it is supposed to happen. Whoever attends has to be able to say what actually gets done on a Tuesday, or we build for a process that does not exist.
The task cannot go on a shared screen
Nine other people are watching. If your task needs patient records, payroll detail, or anything under an agreement, that is private work, not a public room.
You want it done for you
Which is a completely reasonable thing to want. It is just a build engagement, not a workshop. Say so and I will quote it instead of selling you a seat.
The six
Same shape every time: learn the real problem, build for that problem, put it in your hands, stay until you can run it.
One of these runs a month. The next date is fixed above; the format for it is chosen by whoever is in the queue, so if you want a particular one, say which and it moves up.
The cohort
Six weeks, ninety minutes a week, with real work in between. Each week ends with a working piece rather than a lesson, because change that arrives in one day usually leaves in one week.
Be honest with yourself about the work between weeks. If you cannot do it, this is the wrong product and the half day is the right one. I would rather say that now than take the money.
Take a seat · $2,500 12 seats · Next dates being set
- Can you protect ninety minutes, six weeks running? Not most weeks. Six.
- Is there work between sessions you will actually do? The people who get their money's worth are the ones who arrive at week two having used week one.
- Is this a system, or one task? If it is one task, the half day does it for $350 and you keep the difference.
Two noes means take the half day. It is right here, and I will not be offended.
For one company
Private half day, full day, or a keynote with a live build on your stage. Scope genuinely varies with the room and the problem, so these are quoted in writing rather than priced off a page.
Same rules apply. The problem comes out of your room, your people watch it get built, and it gets handed over and broken in front of them before I leave.
If it is three or four people who need this, do not buy a private day. Send them to the public half day at $350 a seat. It is the same build, the same handover and the same breaking, and it costs a fraction.
A private room earns its price for one of three reasons: your problem cannot be shown to strangers, you need a dozen or more people moved at once, or you want it on your stage in front of your association. If none of those is true, take the public seat.
Public half day insteadStraight answers.
What if my task is too small or too stupid to bring?
The small ones are the best ones. A task you do every Tuesday for forty minutes is a better candidate than a grand transformation, because we can finish it inside ninety minutes and you will feel it gone by the following week. If it turns out to be too small, we do it in fifteen minutes and pick a second one.
What if the build does not work?
Then you watch me fail at it, which is genuinely part of what you came for. The candidate task gets scoped before the day precisely so we are not discovering on the clock that it is impossible. If we cannot land it, you leave with the recording and an honest map of where it stopped, and I will tell you plainly what finishing it would take rather than calling a half-built thing done.
Do I need to be technical?
No. You need to know how your business actually works. I have never once been slowed down by somebody not knowing what an API is, and I have often been slowed down by somebody describing the process as it appears in a manual rather than as it happens.
What happens to my data?
Nothing sensitive goes on the shared screen. We agree the candidate task in advance, and if it needs real customer records, payroll or anything under an agreement, it is not a public-room task and I will say so before you pay. Where we need example data, we use example data.
Is it recorded, and who sees it?
Yes, and everyone in the room gets a copy. While the founding price is on, I also keep the footage to use publicly, and I may quote what you say. That is the trade for the lower price and it is why the number is $350 instead of $595. If your task should not be public, tell me and we keep it out of anything I publish.
Can I bring somebody from my team?
Please do, and it is a seat each. The workshops that stick are the ones where the owner and the person who does the work both watched it get built, because then it survives you being busy the following month.
What if I cannot make the date?
One of these runs a month, so the next one is roughly four weeks out. The Thursday session is free and weekly in the meantime, and it is the honest place to start anyway.
Bring the task you are tired of.
Ten seats, one build, and you leave able to run it yourself.
See the next date Or watch a free one first
THREE WAYS IN, CHEAPEST FIRST ON PURPOSE.
PRICES AND SEAT CAP SET IN ONE PLACE AND READ BY EVERY PAGE AT LOAD.
CHECKED BY HAND AGAINST THE LIVE CHECKOUT LINK 2026-08-11.
RECHECK: THE SEAT BUTTON ABOVE.