2ndBrain 2NDBRAINWAY.COM
A private dock on a northern Michigan lake at golden hour, a cottage among the pines
Northern Michigan and beyond

The lake week, handled.

I find you the house on the water. The dates are locked and guaranteed. The week is planned around your people and handled while you are there. You show up.

Tell me the week you want How it works
How it works

Three things you never have to do again.

Most lake weeks die in the details: the listing that was not what it said, the owner who stops answering, the Wednesday nobody planned. I take all of that, on one number, before you arrive and while you are there.

01

The house is found, not scrolled.

On the water, the right beds for your group, seen on a live walkthrough before you commit. I deal with the owner. You deal with nobody.

02

The dates are guaranteed.

Locked at booking, half now and half after the stay. If the house falls through on the owner's side, I place you somewhere at least as good, or every dollar comes back.

03

The week is planned and handled.

A written itinerary for your people. The house stocked before you arrive. The boat ready. One number you text all week, and whatever it is, it is handled.

Own a lake home?

Peak season, filled, without the inbox.

A short list on purpose: a handful of homes on the water for next season, peak weeks, full-week bookings, half paid in advance, one human on the other end, and a group that has been vetted by a person. No listing to run, no midnight messages.

Put the house on the list

White glove, spelled out

Not a word on a page. A list you can hold me to.

The houseFound, vetted, walked through live before you commit. Beds for everyone, not two pull-outs and a promise.
The datesLocked and guaranteed at booking. Replacement at least as good, or the money back.
ArrivalDirections that work, the house open and cool, lights on, a note on the counter.
StockedFirst grocery run done to your list. Coffee the way you drink it.
The waterBoat, pontoon, kayaks, paddleboards, life jackets in the right sizes, the dock ready.
The itineraryDay by day, written for your group. The beach day, the winery afternoon, the dinner nobody can get in July, the rainy-day fallback. Yours to ignore.
One numberYou text it all week. A fridge that dies, a fishing guide, a birthday cake, a doctor. Handled.
DepartureLeave the dishes. Checkout is a text.
The guarantee

Your dates are locked when you book. If the house is lost for any reason on the owner's side, I place your group in a house at least as good for the same dates at no extra fee, or I refund every dollar you paid, to me and toward the stay. Half is paid at booking. The other half is paid after you have had the week.

Three ways in

Pick the amount of handling you want.

The Find

The house and the dates.

I find it, vet it, walk it live, negotiate it, lock the dates and handle the money. You run your own week from there.

$1,500 per booking

Book The Find

The Week

The whole list above, one house.

Everything in The Find, plus stocked arrival, the boat and gear, the written itinerary, the one number all week, checkout by text.

$2,500 plus 10 percent of the stay

Book The Week

The Compound

Two or more houses. Sixteen people or more. One week that works.

The family reunion, the group trip, the wedding week. Every house handled, one itinerary for the whole group, a shared boat plan, group dinners booked, one number for everyone.

$4,000 plus 10 percent of the combined stay

Book The Compound

The fee books me. The house is invoiced separately at the owner's price, half when we book and half after the week, and that half is what the guarantee stands behind. No markup on the house.

Start here

Tell me the week you want.

Dates, how many people, and the lake or region. I come back within one business day with what I can find and what it would take. Owners: same form, tell me about the house.

READ BY A PERSON, NOT A QUEUE. ONE REPLY WITHIN ONE BUSINESS DAY. NOTHING ELSE LANDS IN YOUR INBOX.

Got it. It is in front of me, not in a queue. You get one reply within a business day with what I can find for those dates and what it would take. If it is faster to talk, text the number below.

Or text me: (904) 478-0440

Why this exists. A guest I have hosted before texted me for two houses and sixteen people for next July, because the last time, the week just worked. Nobody was selling that. I was already doing it. So now it has a name.